Brief As a small design shop Squeeze needed to distinguish itself from other companies in the city. As such it was decided that a re-branding effort was needed. My Creative Directors came to me with the challenge to create a branding strategy based off the tagline ‘Vote Squeeze’.
Solution I based the re-branding of Squeeze Creative around a political campaign introducing Squeeze as a new party. From serious headshots to political buttons, and personal taglines to collateral that mimicked political ballots and newspaper headlines, the Squeeze brand (and therefore platform) was to encourage strong creative work that was backed by a team of dedicated activists in design. I created a more serious design theme to mimic a political tone and created fun copy to showcase the true spirit of Squeeze Creative.
- Client: Squeeze Creative
- Agency: Squeeze Creative
- Type: Branding