Brief The coming together of Everbrave was the result of a merger between two creative firms (and therefore two cultures) in late 2014. The goal was to develop a strong and distinct brand presence through the company’s Christmas card, which was one of the first branded pieces sent out to friends and clients to announce the union.
Solution Capitalizing on the opportunity to set the tone and identity for Everbrave with the company Christmas card, the execution included the messages of bravery and taking daring risks. To put the name ‘Everbrave’ to the test, the card consists of a flow chart of cheeky questions that help determine which of the six naughty (or nice) gift tags the cardholder should give to their gift recipients.
- Client: Everbrave
- Agency: Everbrave
- Type: Art Direction