Aspen Heights

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Brief Aspen Heights is a luxury community located in Calgary’s west side, overlooking the mountainous views of The Rockies. I was tasked to create a brand and associated collateral for this development that would sell our audience on this exclusive buy.

Solution Without any inventory to show, the strategy and execution of the Aspen Heights brand was to promote an idea of a lifestyle that would match the exclusivity of these estates. A photographer and I teamed up to spend time in the area to capture the spirit and amenities that sets west Calgary apart.